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The brand also used an NFT from the Tom Sachs: Rocket Factory project as its Twitter profile picture at the time. Once the campaign is done in early 2023 and all promised utility fulfilled, Budweiser and Zed Run will offer a “burn-to-earn” incentive-a choice of as-yet-unrevealed rewards for “burning” or permanently destroying the Budweiser Pass NFT.īudweiser has made a number of moves in the NFT space since last fall, beginning with buying the beer.eth Ethereum Name Service name, which is akin to a web domain name that can be assigned to a crypto wallet. Meanwhile, exclusive merchandise will be released for NFT holders in November.
ZED RACING PLUS
The beer brand will also sponsor a pair of in-game challenges in July and August with a $45,000 prize pool for each, plus a December tournament that will offer up $95,000 in prize money and a free year-long supply of beer for a winner.
ZED RACING SKIN
Collectors who own an existing Budweiser Heritage Can NFT and either a Zed Run Genesis NFT racehorse or a Zed Run NASCAR pass can gain early access to the sale before the public launch.īudweiser Pass NFT holders will then be airdropped a Budweiser Clydesdale skin in July, as well as a virtual t-shirt that can be worn by avatars in the Ethereum metaverse game, Decentraland. Zed Run will sell a Budweiser Pass NFT on June 9, with 2,500 NFTs available for purchase at a price of $225 apiece plus Ethereum network transaction fees. They can also serve as a membership pass to a community, a ticket to a live or virtual event, or a way to facilitate brand engagement campaigns like this one. An NFT acts like a deed of ownership to an item, such as artwork, collectibles, or interactive video game goods.
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Zed Run requires users to own an NFT racehorse to play. “Working creatively alongside Budweiser, an iconic brand that epitomizes the American dream, opens up more opportunities for our expanding Zed Run community,” said Chris Laurant, CEO and co-founder of Zed Run creator Virtually Human Studios, in a release. The brands will also collaborate on in-game challenges, with $185,000 in total prize money committed, as well as exclusive co-branded merchandise. Through the newly revealed deal, Budweiser will release in-game horse skins (or designs) based on its familiar Clydesdale mascots, as well as a Budweiser-themed race track in the game. The game previously inked an alliance with beer brand Stella Artois, which like Budweiser is owned by Anheuser-Busch InBev. This week, Budweiser announced plans to put the brand’s famed Clydesdale horses from past advertising campaigns into the Ethereum -based NFT horse racing game Zed Run. Now the beer brand is off to the races via a marketing deal with a notable crypto game. Budweiser’s Clydesdale mascots will appear in the game, plus the companies will offer in-game competitions, exclusive merchandise, and more.īudweiser has charted a unique path through the NFT space-from buying the beer.eth ENS name to releasing its own collectibles and having Bud Light join a DAO and put NFT imagery into a Super Bowl ad.Beer brand Budweiser has revealed a marketing and sponsorship deal with Zed Run, an Ethereum-based NFT horse racing game.